LeBron James Announces His Own PlayStation 5 Collaboration
The four-time NBA champion reimagines the PS5 console cover and wireless controller with personal imagery and adages.
LeBron James is currently being sidelined due to an ankle injury that suffered mid-game against the Dallas Mavericks, but that’s no reason for this wealth of business partnerships to continue rolling on. The NBA‘s all-time leading scorer just announced his newest collaborative project with PlayStation that entails his own rendition of the console and its accompanying DualSense wireless controller.
James adds his own personal flair to the gaming items by adorning them with personal imagery and adages. His crown logo arrives in multiple colors along with phrases “Nothing Is Given, Everything is Earned” and “Chosen Ones” to represent the hard work, sacrifice and dedication that it took to help him become the elite athlete he is today.
“It’s still crazy to think a kid from Akron who grew up playing games is getting to create something like this. Designing a console cover and controller with PlayStation that gives a nod to my I Promise students and where we come from is a pretty cool thing”, James says. “I hope it’s something that continues to inspire everyone who touches it, and that they have a little fun finding meaning in every detail.”
This team-up is tied to PlayStation’s newly-announced Playmakers initiative — an ongoing series that involved special projects with cultural tastemakers, athletes and high-profile figures that have displayed a love for gaming such as Nigel Sylvester, Ja’Marr Chase, Julio Cocielo and more.
In other news, a release date has been announced for the LeBron x Nike Air Max 1 “Liverpool” colorway.
