Dior Men's Summer 2023 Campaign Evokes the Founding Courier's Birthplace and Artist Duncan Grant's Rural Retreats
Spotlighting Kim Jones’ intricate tailoring and utilitarian silhouettes.
On a dreamlike stroll from the Normandy coast to the Sussex countryside lies Dior Men’s Summer 2023 campaign. Shot by Rafael Pavarotti, the sartorial catalog spotlights designer Kim Jones’ latest warm-weather cuts against a backdrop echoing the show’s scenography: Monsieur Dior’s birthplace of Granville.
While evoking the founding courier’s love for nature, the campaign’s setting also enlivens the avant-garde imagination of the Bloomsbury Group, a set of radical English writers, intellectuals, philosophers and artists who convened in Charleston, England, in the early 20th century. On their rural set, artist Duncan Grant gained prominence for his painterly depictions of still life — and his post-impressionist works are plastered across the line’s quilted coats and bar jackets in semi-transparent silk organza.
Among an abundance of vivacious flowers, each look demonstrates Jones’ penchant for rigorous tailoring and his equal attention to functionality. “The idea of utility is increased in the clothing and accessories, predominantly in the bags and shoes,” Jones previously told Hypebeast. “The atelier together with Mystery Ranch – the technical, outdoor brand, revered for its work with the rescue services – produces new, practical, compartmentalized leather rucksacks and belt bags for the collection.”
Elsewhere, the House takes its footwear up a notch, with some of its most technical models to date. An all-new “Warped Cannage” sandal is ultra-futuristic, constructed as one piece from 80% recycled rubber, while rubber-injected boots require complex engineering that, in Jones’ words, is “not usually achieved at a fashion house.”
Revel in Dior Men’s Summer 2023 campaign in the gallery above.
In more fashion news, Noah offers up streamlined classic styles for SS23.
