Byredo Relaunches Customizable "Unnamed" Fragrance for Valentine's Day
Allowing customers to decorate the label with their own title.
Stockholm-based perfumery Byredo is looking to the month of love for the return of its previously discontinued scent “Unnamed.”
The mysterious fragrance was first released in 2016 for Byredo’s 10th anniversary, now slated to hit shelves for a limited time. As its title suggests, the bottle features a blank tag with no name, allowing customers to customize their bottle with whatever moniker they see fit.
The fragrance celebrates individuality and care, granting everyone the opportunity to send a message of love this Valentine’s Day. In addition to Byredo’s standard black lettering, blue, green, and pink hues are also available for a distinct splash of color.
The 100-millimeter bottle boasts a typical glass encasing along with the brand’s dome-like cap and white tag. The delicate fragrance is ideal for the springtime ahead, featuring top notes of gin and pink pepper alongside lush violet and orris stem at its heart. Finally, touches of fir balsam and tree moss sit at the base with an earthy finish.
Take a closer look at Byredo’s customizable “Unnamed” fragrance in the gallery above. Grab a bottle now via the brand’s website for $290 USD.
In other news, Moncler Genius reveals its collaborative London Fashion Week line-up.
