Moncler Genius Reveals Its Collaborative London Fashion Week Line-Up

The event will feature joint collections with Pharrell Williams, Palm Angels, adidas Originals, and more.

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Moncler will be landing in the British capital for London Fashion Week this season, taking its collaborative Genius division to the runway to preview an array of partnerships with global brands and personalities.

Taking place at London’s Olympia venue, the showcase will see Moncler Genius step into a new light by pushing its practice into several industries outside of fashion. The platform will present numerous collaborations with imprints in the art, design, entertainment, music, and sports sectors, crafting an immersive reveal through a live show that brings the collections together under one roof.

Titled “The Art of Genius,” the event will welcome an extensive line-up that includes Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, adidas Originals, Salehe Bembury, and Roc Nation by Jay-Z. The event will also greet legendary American designer Rick Owens who will present an independent collaboration with Moncler.

Tickets to The Art of Genius are available via registration on Moncler’s website. The event will take place on February 20th and will be streamed live.

Elsewhere in fashion, Burberry reveals new logo and campaign under the creative direction of Daniel Lee.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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