Klättermusen Opens King's Road Flagship

The first UK outpost for the outerwear label.

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Swedish mountaineering label Klättermusen has opened the doors to its first-ever UK outpost. Located on the heart of lively King’s Road, London, the flagship emanates Klättermusen’s mountaineering mindset and commitment to innovation throughout its sleek interior.

“We are very excited to open our first Klättermusen neighborhood-focused retail concept on the King’s Road – a place that has retained over time its unique blend of culture and arts, offering its residents independent offerings from books to food and eyewear, and now finally also premium outdoor gear,” the brand’s CEO Gonz Ferrero – who describes the store as an” intimate concept curated with a selection of award-winning products and personal favorites” – conveyed in a statement.

“It has been designed to introduce our most appreciated and versatile products and the 50 years of innovation that supports them, to our local guests. All in the no-fuss personable approach that characterizes our team and the Klättermusen mountaineering culture.”

 

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The label’s ethos is directly reflected in the design, spearheaded by Isabelle Liahaugen’s Klättermusen’s head of design. “With a mix of innovative materials and solutions, we strive to use only what is necessary to create a space where we can bring people into our world of maximum safety with minimal impact on nature for the outdoor enthusiast. A space where the product and the customer are in focus and the personal meeting feels effortless,” she shared in a statement.

Take a closer look at Klättermusen’s London flagship above, and find the address and hours below.

36 King’s Road
London, UK

Monday – Saturday: 10 am – 7 pm
Sunday: 12 am – 6 pm

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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