Iconic Rolling Paper Brand Zig-Zag Honors Over a Century of Its Cultural Legacy with Vintage Apparel Collection

Zig-Zag’s lasting legacy began with rolling papers which spurred over a century of cultural inspiration through their carefully curated artistic designs. Bringing Zig-Zag beyond the world of smoking, the brand debuted its first limited edition apparel collection, 1879 for Fall/Winter 2022, a fashion collection that paid tribute to the brand’s founding year. This time around, Zig-Zag unveils its second apparel collection: Vintage, that highlights the iconic brand’s evolution throughout the last 144 years.

Zig-Zag Vintage pays homage to the brand’s presence across craftsmanship, art, and style. The company’s storied artwork featuring “Boris” the Zig-Zag man alongside detailed prints has attracted an eclectic audience who have an affinity for fashion and culture. Beyond paying tribute to history, the collection is designed for the community that Zig-Zag has amassed throughout the last century — which is why the campaign also features close friends of the brand including DVBBS duo Alex & Chris van den Hoef.

The Vintage collection includes graphic t-shirts, long sleeves, hoodies, sweatpants, beanies, hats, and more that call to past paper designs, historical logo marks and vintage advertisements. Returning to the brand’s origins, the apparel brings forth retro colorways and blast from the past graphics in readily wearable styles, alluding to the timeless spirit of the brand.

“As we approach Zig-Zag’s 145-year anniversary in 2024, Vintage is an exciting moment for the brand as it aligns with the consumer demand we have received, further fueling our expansion efforts into new product offerings and segments. Said Eric Anwar, Head of Marketing and Creative at Zig-Zag. “As we share parts of our past legacy, we look forward to providing our audience with a glimpse into the future.”

Check out the full Zig-Zag Vintage collection at zigzag.com.