Born X Raised Teams Up With NFL for Third Collaborative Capsule
Fronted by the many faces of super-fans.
Now with two collaborative capsules under their collective belt – the most recent dropping this past August – Born X Raised and the NFL are joining forces once again for the third time.
The Los Angeles-based streetwear imprint has reimagined team merchandise for the San Francisco 49ers, the Los Angeles Chargers, the Kansas City Chiefs, the Dallas Cowboys, the Philadelphia Eagles, the Las Vegas Raiders, the Los Angeles Rams and the Pittsburgh Steelers. Spanning hoodies, crewnecks, and short-sleeve tees, the third Born X Raised x NFL delivery melds design inspiration from the first two capsules to produce another clean – and more extensive – co-branded capsule. Pieces spotlight each team’s logo stylized in Born X Raised’s infamous Old English font and branding; additionally, Raiders and Rams selections see two styles of snapback hats as well.
Shot in-house by Sabrina Victoria, the collection comes complemented by a dynamic campaign, which features the face-painted faces of superfans – in familiar, animated expressions you’re apt to see during the game on the jumbotron. Check out the lively lookbook above.
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Born X Raised x NFL is slated to drop on Born X Raised’s webstore this Thursday, December 21 at 12 p.m. PST.
