Lord Apex Hits City Streets In Salomon's ACS + CSWP Campaign

Promoting the winter-ready sneaker in four new colorways.

Footwear 
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London-born rapper Lord Apex is setting his sights on new avenues, continuing to expand his dynamic music career by leading UK rap into a new era. The 27-year-old artist is closing 2023 with a bang by releasing his tenth studio album The Good Fight defined by soul-searching attitudes and artistic pursuits.

Lord Apex prepares for the new year by fronting Salomon‘s ACS + CSWP campaign, hitting UK streets in fresh technical footwear offerings. He promotes the new ACS + CSWP model in four solid colorways, exploring busy London venues in style.

The winter-ready sneaker is made for ruthless outdoor conditions unearthed from Salomon’s extensive archive. The protective design boasts all-new Agile Chassis systems engraved with waterproof technology and stabilizing mechanisms. Softshell uppers shield its wearer from rain or shine, while grooved rubber soles deliver secure traction for daring experiences.

Take a closer look at Salomon’s ACS + CSWP Campaign with Lord Apex in the gallery above. The shoe is available in “Pearl Blue,” “Silver Metallic X,” “Magnet,” and “Cement” via global retailers for $195 USD.

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