Drake Enlists Kevin Durant for NOCTA Basketball Campaign
Drake releases the new images just in-time for the midnight EST drop.
As one final marketing push before the November 8 midnight EST release, Drake aka The Boy, has taken to Instagram to show off his friend Kevin Durant fronting for the upcoming NOCTA Basketball collection. The full collection was revealed earlier last week, following its Nike NOCTA Glide and Tech Fleece running capsule.
It is not shocking that Drake has a love for basketball, with his own private court in his Canadian home and sitting courtside for “Drake Night” at the Scotiabank Arena supporting his home team the Toronto Raptors. With the NBA season kicking off, Drake has now enlisted his friend Kevin Durant, also known as “Easy Money Sniper” from his social media handles, for the NOCTA Basketball collection on the way. The campaign imagery takes on a playful theme, as KD is seen vacuuming up a room full of money in the Swarovski Velour Jacket and the light blue lightweight jersey and basketball shorts kit. In another image, he appears to be on a call, undoubtedly making moves in the full basketball kit including the Engineered Knit Tight.
Featuring a diverse range of apparel and accessories from outerwear to water-repellent Sideline Jackets and the loose-fitting Warmup Jacket, this collection has all the gear ready for ball. Two lightweight jerseys are paired along with the Warmup Pant, Engineered Knit Tight, Basketball Shorts and a 3-pack of NOCTA Briefs. In accessories, fans can find a Headband and El Chico Head Tie are joined by an Engineered Knit Sleeve, NOCTA Ball Socks and an SBL NOCTA Elite Basketball.
The NOCTA Basketball collection releases tonight on November 8 at 12 a.m. EST on Nocta and SNKRS.
In other fashion news, Bottega Veneta has launched its pre-spring 2024 collection.
