Beats by Dre Tapped LeBron James and Apple Announced a “Scary Fast” Event in This Week’s Tech Roundup

Instagram is also testing a feed for verified users only.

Tech & Gadgets 
4,647 Hypes 0 Comments

You are reading your free article for this month.
Members-only

This week, the tech industry found out that Apple may be delivering that new Mac this mont after all, following the announcement of a livestreamed event. Motorola also made waves in the hardware space with its new smartphone that can be worn like a slap bracelet.

Beats linked up with LeBron James and Erling Haaland to shoot a campaign for tis Studio Pro and Studio Buds headphones. And in the app space, Instagram is testing out a new feed exclusive to verified users.

Below, Hypebeast has rounded up the top tech stories of the week so you can stay up to date on trends in the industry.

Motorola’s Adaptive Smartphone Can Be Worn Like a Slap Bracelet

At this year’s Lenovo Tech World, Motorola demoed its malleable smartphone, a device so flexible that it can worn as a bracelet. Thanks to its FHD+ pOLED display, the phone can show graphics even when the display is rolled.

When laid flat, it acts as a normal Android with a screen measuring 6.9 inches (175 mm). Rolled even just slightly, such as in its wrapped stand mode, the display’s AI automatically downsizes to a more compact 4.6 inches (117 mm). Motorola most likely won’t be selling the phone anytime soon, though it’s an innovative example of bendable tech.

Instagram is Exploring a Verified Users Feed

Instagram is experimenting with a feed that will only show content from verified accounts. The company is currently running a beta test. Users can find out if they’re included in the beta by tapping on the “Instagram” logo in the top left corner of the app. Along with the “Following” and “Favorites” tabs, users will see a new “Meta Verified” option.

“We’re exploring this as a new control for people and a way for businesses and creators to get discovered,” CEO Adam Mosseri said. Similar to X, Instagram is now charging users who want to obtain verification, pricing the service at $11.99 USD on the web or $14.99 USD in-app.

Apple Announced a “Scary Fast” Event Following October iMac Rumors

Apple has been rumored to be releasing a new piece of hardware in October, something that thus far, has only produced a new edition of the Apple Pencil. As the month draws to a close, however, Apple has a livestreamed event dubbed “Scary Fast.”

Set for October 30, the invite for the event features an Apple logo that then morphs into the Mac finder icon, pointing to the Mac being the focus of the event. All eyes will be on Apple next week, as fans await word of the M3 silicon chip edition.

Beats by Dre Enlisted Erling Haaland and LeBron James for New “The King & The Viking” Campaign

LeBron James and Manchester City striker Erling Haaland are fronting a new campaign for Beats by Dre, the “The King & The Viking.” The Studio Pro and Studio Buds campaign was centered on the pressures to perform as an athlete but also the support and stability that family provides. LeBron’s wife, Savannah James, and Haaland’s son Alfie also appear in the film.

“It’s a pretty special thing to see how this partnership has grown with our family over the years,” James said. It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”

Read Full Article

What to Read Next

Beats x Stüssy Dropped a Studio Pro Model and Threads Launched in Europe in This Week's Tech Roundup
Tech & Gadgets 

Beats x Stüssy Dropped a Studio Pro Model and Threads Launched in Europe in This Week's Tech Roundup

Tesla also gave the public a look at its second-gen Optimus robot.

Apple Vision Pro Rolled Out "Spatial Personas" in This Week's Tech Roundup
Tech & Gadgets 

Apple Vision Pro Rolled Out "Spatial Personas" in This Week's Tech Roundup

With two new Beats collaborations making the list.

Google Launched Community ‘Notes’ and Nothing Is Bringing iMessage to Android in This Week’s Tech Roundup
Music Tech & Gadgets

Google Launched Community ‘Notes’ and Nothing Is Bringing iMessage to Android in This Week’s Tech Roundup

Instagram is also allowing feed posts and Reels to be shown to ‘Close Friends’ exclusively.


Sam Bankman-Fried Was Sentenced to 25 Years in Federal Prison in This Week’s Tech Roundup
Tech & Gadgets 

Sam Bankman-Fried Was Sentenced to 25 Years in Federal Prison in This Week’s Tech Roundup

Over at Apple, there are reports of a toaster-like tool that update iPhone software.

Foo Fighters Bring H.E.R. Out for Electric 'Saturday Night Live' Performance
Music

Foo Fighters Bring H.E.R. Out for Electric 'Saturday Night Live' Performance

Delivering two tracks lifted from ‘But Here We Are.’

Eminem's "Mom's Spaghetti" Pasta Sauce Is Shipping Nationwide
Food & Beverage

Eminem's "Mom's Spaghetti" Pasta Sauce Is Shipping Nationwide

“From the D 2 ur kitchen,” the rapper shared in an Instagram caption.

KENZO Continues Its "East Meets West" Journey with Hunter Collab
Footwear

KENZO Continues Its "East Meets West" Journey with Hunter Collab

Dipping a handful of Hunter models in striking KENZO red.

Take a First Look at Disney's Live-Action 'Snow White' and Her CGI Dwarves
Entertainment

Take a First Look at Disney's Live-Action 'Snow White' and Her CGI Dwarves

Disney also delayed the film’s release by a full year.

WeTransfer and Matty Matheson Come Together for First-Of-Its-Kind Free Digital Cookbook
Food & Beverage

WeTransfer and Matty Matheson Come Together for First-Of-Its-Kind Free Digital Cookbook

Titled ‘Cookin’ Somethin’ for College.’


Inter x Moncler Enlist Daniel Arsham for a Third Delivery
Fashion

Inter x Moncler Enlist Daniel Arsham for a Third Delivery

In a campaign fronted by a slew of Inter players.

The Jordan Spizike Low is Returning in a "Houston Oilers" Colorway
Footwear

The Jordan Spizike Low is Returning in a "Houston Oilers" Colorway

Expressing a mix of “Football Blue/Fountain Blue/University Red.”

Designer Betsy Johnson Alleges Kylie Jenner Copied Concepts for Khy Clothing Line
Fashion

Designer Betsy Johnson Alleges Kylie Jenner Copied Concepts for Khy Clothing Line

The celebrity reportedly was sent concepts and line sheets for PRODUCTS by Betsy Johnson.

b.Eautiful Readies Capsule for Dover Street Market
Fashion

b.Eautiful Readies Capsule for Dover Street Market

Available exclusively at Dover Street Market London.

Watch the Trailer for 'Attack on Titan: The Final Chapters Part 2' Anime
Entertainment

Watch the Trailer for 'Attack on Titan: The Final Chapters Part 2' Anime

The finale to the series will be 85-minutes long.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.