Robert Pattinson Stars in Dior's New Icons Menswear Campaign
Showcasing Kim Jones’ all-new lineup of timeless wardrobe essentials.
Robert Pattinson is the face of Dior’s new Icons menswear campaign, spotlighting an all-new range of pared-back styles, designed by creative director Kim Jones.
Following on from the brand’s debut denim collection, the Dior Icons line places the focus on timelessness. Launching on December 1 in Dior stores, the essentials range includes a bevy of structured coats, leather bombers, cashmere sweaters, spacious trousers and minimalist layers. Additionally, the capsule houses a number of accessories, including the Dior Gallop shoulder bag and Dior Buffalo derby shoes.
Lensed by Alasdair McLellan, with art direction from Ronnie Cooke Newhouse and styling from Ellie Grace Cumming, the campaign sees Pattinson wear a number of neutral-toned garments from the collection. Pattinson, who is a brand ambassador for Dior, boasts a longstanding relationship with the French fashion house: he’s acted as the face of Dior Homme fragrance since 2013, and he’s fronted several other menswear campaigns, with his first one landing in 2016.
“I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it,” Jones said in a statement.
See the Dior Icons menswear campaign starring Robert Pattinson in the gallery above.
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