Percival to Open "The Percival Arms" for 10-Day NYC Pop-Up

London-based fashion brand Percival is a champion of all things British. The brand often presents some of the most prolific collaborations on the market, recently teaming up with the likes of Duke + Dexter, Pikol, and Slazenger. Now, Chris Gove’s label is taking its creations across the pond to New York City for an immersive pop-up store, where the “Percival Arms” will open its doors for a limited time in October.

Opening on October 5 with its official launch party, the invite-only event will be hosted by Instagram personality, Nolita Dirtbag, before the following evening will host “Friday Beers,” along with food from Shys Burger and music from Kevin Lombardo.

From October 8, Percival will host an intimate comedy club until October 10, with Andy Haynes taking to the stage to headline. October 12 will be focused on “Soccer and Style,” featuring a panel talk hosted by men’s fashion and editorial director and co-creator of Muleboyz, Jian DeLeon.

Rounding off the installation on October 13, Jake Woolf will host a second round of “Friday Beers,” whilst food from Upside Pizza and music from Tomas Twice will provide nibbles and two-step-ready beats.

Additionally, the entire installation will be open for Percival followers to meet the team and shop the brand’s latest Fall/Winter 2023 creations.

You can take a closer look at Percival’s accompanying campaign for its forthcoming New York City installation above and be sure to visit the event from October 5 – 15 at 21 Spring St New York, NY 10012.

In other fashion news, check out the new NOAH x Nation FC collaboration.