Japanese premium street-wear brand AMBUSH has collaborated with Coca-Cola on a limited-edition apparel and accessories collection fit for the future. The capsule collection was created in tandem with the latest Coca-Cola Creation, the Y3000 Zero Sugar drink created by AI.
The drink, which launched in September, is inspired by the futuristic flavor co-created with artificial intelligence. In line with the future theme, the collection was also captured using the Y3000 AI Cam, a new AI-powered experience that gives fans an unexpected and exciting perspective on what the year 3000 could look like. The collection is co-created with designer Yoon Ahn. In a statement, the creative director of AMBUSH said, “I’m thrilled to bring to life what the future could look like through this unique collaboration with Coca-Cola. As innovators in our industries, it was a natural fit for AMBUSH®︎ and Coca-Cola to partner on this collection. We are excited for everyone to taste the future through our Y3000 capsule collection.”
The Y3000 experience was initially created to tap into human and artificial intelligence to understand how fans envision the future through emotions, aspirations, colors, flavors and more. The collection features an exclusive COCA-COLA Y3000 X AMBUSH Sequin Shirt which has an all-over sequin fabric to give an edge to the classic tee in a loose-fitting silhouette. There is also a co-branded t-shirt and fitted t-shirt to bridges the Coca-Cola Creations Y3000 identity with AMBUSH futuristic streetwear aesthetic. In accessories, fans can find a COCA-COLA Y3000 X AMBUSH Necklace inspired by the iconic aluminum can and the label’s pull-tab motif.
For more details on the collection check out AMBUSH.
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