Cardi B Fronts New SKIMS Campaign

Posing for the recent Cotton Collection.

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Cardi B is officially the star of the newest Cotton Collection campaign for SKIMS.

Adding the campaign to her expansive resumé, the “WAP” rapper shows off her enviable curves in a SKIMS’ latest collection. The New York native shares, “I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out a home.” Available in a selection of fall-ready colors, including deep sapphire blue, army green, heather grey and bone white, the lates collection highlights uber-soft leggings and intimates likes plunge and scoop-neck bralettes, high-waisted brief underwear and boy shorts. Other pieces include form-fitting t-shirts, sleek long-sleeved dress, loungewear pants, bodsuits, tank tops hnleys and more. The brand’s essential offerings round out the collection in addition to fleece zip-ups for the cooler weather.

The Cotton Collection campaign was directed and shot by longtime SKIMS collaborator Vanessa Beecroft. Cardi B follows a list of big name stars like Nelly Furtado, SZA, Ice Spice and Snoop Dogg who have all been tapped to star in SKIMS campaigns. The new pieces drop on October 19 at 1 p.m. EST on the webstore.

In other fashion news, 11 by Boris Bidjan Saberi drops Salomon “Athletic Bouldering” footwear and apparel capsule.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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