JJJJound Reveals Its New Balance 2002R "Storm Blue" Collab

Another project from the popular duo.

Footwear
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Update: It’s almost time for JJJJound and New Balance to launch their latest collaboration — outfitting the 2002R in a calm “Storm Blue” that reflects on the gloomy weather associated with fall and winter. Release is set for October 26 at 12pm EDT via JJJJound exclusively at a price of $170 USD.

 

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Original Story: If it ain’t broke, don’t fix it. JJJJound and New Balance have successfully ushered in a slew of collaborative footwear projects across the past few years. Leaning on the former’s penchant for tasteful color arrangements, everything from the 990v3 to the 991 has been reworked by the two. Now, JJJJound and New Balance have prepared a collaborative take on the 2002R for Fall/Winter 2023.

JJJJound’s brief preview of its work on the New Balance 2002R offers a breakdown of its material composition, color distribution and co-branding. Various blue hues have been prepared across the build as black “N” branding at each side, off-white laces and a gray synthetic base offer additional notes. The tongue branding sees simple “JJJJound” text highlighted as the upper’s construction toggles between suede and leather at the overlays. Rounding out the look, the N-Ergy-backed sole unit sees white and off-white combine at the midsole, resting neatly atop the black rubber outsole.

At the time of writing, neither JJJJound nor New Balance have shared their plans for the release, other than JJJJound simply stating that the project will debut at some point during Fall/Winter 2023.

 

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In other exciting news from the always-moving footwear industry, be sure to check out the release details for the return of the Concepts x New Balance 998 “C-Note.”

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