Concepts and New Balance Announce 998 "C-Note" Release Details
“The C-Note represents all of us, it’s the universal language of exchange,” says Concepts creative director Deon Point. “Whether you’re old money or new money, you can relate.”
Update: Concepts and New Balance have announced a release date for their highly-anticipated 998 “C-Note” collaboration. It’s set to touch down at the New Balance and Concepts webstores as well as at Concepts’ brick-and-mortars in Boston and NYC October 5, and is priced at $220 USD.
“Money talks, if there’s one thing that hasn’t changed in the past 10 years it’s that,” said Concepts’ creative director Deon Point. “The C-Note represents all of us, it’s the universal language of exchange. Whether you’re old money or new money, you can relate.”
The New Balance x Concepts 998 will launch globally on October 5th, almost 10 years to the day of the original release, on NewBalance.com, cncpts.com, and Concepts locations in Boston and NYC. Its MSRP is set at $220 USD. Check out the campaign video and prior installments of the story below for everything you need to know about the shoe’s history and design inspiration.
Update: After Concepts creative director Deon Point teased the re-release of the famed Concepts x New Balance 998 “C-Note” earlier this week, sneaker photographer Tyler “Arab Lincoln” Mansour has provided a detailed look at the remastered sneaker. The original hundred-dollar-bill-inspired color scheme and premium suede/mesh construction are still intact, but there is one notable addition: a Concepts script logo stamped on the lateral heel overlay. Mansour’s photos also reveal a currency-inspired box, different from the regal red and gold packaging in Point’s post (which may be a friends-and-family or special-edition box).
Information on a release date is still pending, but more details are likely to surface soon. In the meantime, read the original article below for more details on the history, design and impact of the “C-Note.”
Original Story: Deon Point, the Creative Director of Boston-based Concepts has teased a potential rerelease of one of its most popular New Balance collaborations to date — the Made in U.S. New Balance 998 “C-Note.”
Originally released in 2013 to celebrate the 998’s 20th anniversary, the pair’s inspiration comes from the $100 bill redesign that was rereleased the same year. Its upper features neutral tones to reflect the paper of the bill, a blue strip at the toe mirroring that of the iconic redesign and minimal bronze accents that symbolize the Liberty Bell featured on the 2013 note.
With the bill and associated 998 now being a decade old, Point teased the pair with the headline “Old Money,” leading to speculation that a re-issue might be in the works. Other factors that lend to this likelihood include the fact that the 998 is coming up on its 30th anniversary.
However, it’s also possible that if there is a rerelease, it will visit the updated 998 Made in U.S. model revealed by Teddy Santis earlier this year, rather than the OG silhouette. At the time of writing, no official confirmation of a re-issue has been shared by Concepts or Point but we remain hopeful.
See Point’s original teaser post below.
View this post on Instagram
Elsewhere in footwear, the New Balance 580 has surfaced in Washed Burgundy.
