Bad Bunny and Kendall Jenner Front Latest Gucci Valigeria Campaign

Featuring the heritage-infused Gucci Savoy collection.

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Bad Bunny and Kendall Jenner have made it official, starring in Gucci‘s newest campaign. Bringing back the ’90s-inspired jet setting style to the Gucci Valigeria collection photographed by Anthony Seklaoui.

The campaign features the couple on the move through the airport, as they travel with pieces from the Gucci Savoy collection helmed under the house’s new creative director Sabato De Sarno. The pair sat front row at De Sarno’s debut show, teasing the now-released campaign. The photographs dictate that of a paparazzi style depiction, a scene the famous couple often faces.

In the campaign, Bad Bunny is dressed casually in a pair of baggy denim jeans and crewneck sweater while Jenner wears a classic Gucci plaid overcoat and monogrammed mini-skirt. In another shot, the pair are seen playfully pushing one another on a luggage cart with pieces from the Gucci Savoy collection in the new Valigeria campaign.

Take a look above and below at the full campaign.

In other fashion news, adidas Y-3 FW23 Chapter 4 focuses on running apparel.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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