Did Casablanca's SS24 "Day of Victory" Show Change Its Controversial Tide?

Sentimental speeches and animals were nowhere in sight, delivering a sunset-hued collection embellished with vibrancy.

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Casablanca has recently found itself in a controversial light, using real horses in its Spring/Summer 2023 show and producing a tone-deaf tribute to Syrian refugees for Fall/Winter 2023. Creative Director Charaf Tajer looks to change the tide this season, but has he achieved it?

The designer returned to Paris Fashion Week once again, hosting his Spring/Summer 2024 showcase beneath the city’s Jardin des Tuileries. Guests were led through marbled hallways before entering a sunset-hued room. Unlike seasons prior, sentimental speeches didn’t mark commencement and no animals were in sight.

Lights dimmed and soundtracks boomed as models walked the tinted runway wearing sports-inspired uniforms with a freeing attitude. Tajer’s SS24 collection was meant to reflect Nigeria’s contemporary youth, portraying diverse characters nationwide. Garments were laidback and brightly colored, cemented with Casablanca’s trademark identity. Netted shirting and gradient denim appeared next to athletic bodysuits and cropped racing jackets, while musical instruments and dancing crowds emerged on graphic variations. Illustrative tennis games decorated proportionate menswear, while beaded tops somewhat echoed Nigerian beading culture.

Casablanca’s SS24 collection continued to expand its luxurious design language across refined uniforms, athletic ensembles, and heart-shaped detailing. It was left unclear how Tajer integrated strong Nigerian references, but, all in all, he left direct dispute behind, stepping in the right direction with much left to learn.

Take a closer look at Casablanca’s SS24 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.

In other fashion news, Balenciaga staged a grand fashion theater for Spring 2024.

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