Fratello Reunites with Minase for the M-3 “Nori” Exclusive Edition

An amalgamation of casual and sophistication.

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Joining forces for the third time, Fratello and Minase have teamed up again for another collaborative timepiece. Following the success of their 2022 M-3 “Veri Peri,” the duo has unveiled a new iteration of the M-3, entitled “Nori.”

Attired in an elegant and retro tonneau silhouette, the “Nori” features a hand-painted green dial that nods to its name, which means seaweed in Japanese. Composed of stainless steel, the case measures 39mm in diameter, with a thickness of 10.55m. Its caseback features an engraved logo as shared by the duo’s former collaborative model, alongside co-branding.

As for technical specifications, the M-3 “Nori” can run up to 42 hours continuously on its modified Sellita SW200-1, which has its date function omitted. To complement its cool-toned and brush-finished dial, the watch is paired with Fratello’s signature nubuck strap in khaki green, complete with a buckle from Minase.

Not a limited release, the M-3 “Nori” timepiece is offered as an exclusive edition, only available at Fratello’s online shop. The exquisite watch is priced at $20,875 USD and has an ordering window from now till October 4, 2023.

In case you missed it, Watches and Wonders announce Geneva 2024 dates and participating brands.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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