Adidas Executive Board Pauses All YEEZY Releases

According to a report, adidas has now put a pause on its planned YEEZY releases. The reports note that the pause will affect the leftover YEEZY stock the German sportswear brand planned to drop in November.

An internal adidas memo that went out last week reportedly stated, “As a brand we will not do a new drop for the remainder of the year both for our internal e-com and retail as well as wholesale.” Adding, “We will not be shipping out any new stock, this direction was given at the board level.” The release was expected to feature the adidas YEEZY BOOST 350 V2 in “Bone,” “Onyx,” and “Zebra” colorways along with select adidas YEEZY 500 and 700 styles.

It is interesting to note, the memo does not refer to YEEZYs by name, instead calling the release “Aurora 3.” Sources note that “Aurora” is a code name used by adidas to refer to YEEZY products, with “Aurora 1” and “Aurora 2” dropped in May and August.

Following the termination of its partnership with Ye in October 2022 due to his string of antisemitic remarks, adidas was left with over $1 billion USD of YEEZY stock. Executives at adidas deliberated the matter, ultimately, deciding to release the products with a portion of proceeds going to “organizations working to combat discrimination and hate, including racism and antisemitism.” It is not currently clear why the adidas executive board has decided to pause YEEZY releases but it could have something to do with the current political climate or backlash CEO Bjørn Gulden faced when he recently shared his thoughts on Ye.

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