Bjorn Gulden

CEO Bjørn Gulden Affirms adidas Will Not Be Selling Any YEEZY Designs in the Future
Footwear 

CEO Bjørn Gulden Affirms adidas Will Not Be Selling Any YEEZY Designs in the Future

Stating that it is “not part of our strategy” to sell YEEZY products without the name attached to them.

adidas Will Resume Selling YEEZY Products, Donate Portion of Proceeds
Footwear

adidas Will Resume Selling YEEZY Products, Donate Portion of Proceeds

The German sportswear giant aims to cut profit losses and avoid a sustainability predicament.

adidas Blames YEEZY for $448 Million USD 2023 Q1 Loss
Footwear 

adidas Blames YEEZY for $448 Million USD 2023 Q1 Loss

“The decline in Lifestyle and the loss of YEEZY are of course hurting us.”

Adidas CEO Speaks On the $1.3 Billion USD YEEZY Inventory Dilemma
Footwear

Adidas CEO Speaks On the $1.3 Billion USD YEEZY Inventory Dilemma

“If you can’t sell and you can’t destroy, what’s your option?”

Former Puma Chief Bjørn Gulden Officially Named Next adidas CEO
Footwear 

Former Puma Chief Bjørn Gulden Officially Named Next adidas CEO

Puma pushes forward naming of its new CEO.


Puma's Current CEO Reported to Become CEO of adidas
Footwear 

Puma's Current CEO Reported to Become CEO of adidas

A major shake-up in the sneaker world.

 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.