HUMAN MADE Readies Limited-Edition “Lion Rock”-Inspired Capsule
In celebration of its exclusive Hong Kong pop-up store by HBX.
Following the release of the black Tram Tee, HUMAN MADE and HBX have teamed up again to unveil a special “Lion” capsule collection to extend the celebration of the Japanese brand’s first-ever pop-up store in Asia at The Landmark BELOWGROUND, Hong Kong.
Like its earlier released counterpart, the latest collection draws inspiration from another famous landmark of Hong Kong, the Lion Rock. The lion-shaped peak is transformed into HUMAN MADE’s whimsical animal motifs featured on a range of apparel and lifestyle goods.
Leading the lineup are two basic logo tees in white and black colorways. The former is adorned with a crouching lion graphic accompanied by the signature phrase “Gears for futuristic teenagers,” while the latter sees a lion’s head and the abbreviated branding “STRMCWBY.” Another standout is the American-workwear style indigo chambray shirt with functional pockets, which don the lion head print and the iconic heart logo. Elsewhere, a bandana, two 6-panel twill caps, a tote bag, and a milk glass pedestal mug round out the capsule.
Priced from $190 to $2,130 HKD, the Human Made x HBX “Lion” collection will be available at the HUMAN MADE pop-up store by HBX in Hong Kong from October 1, with pieces dropping at different time frames throughout the month followed by an online release on October 14. An exclusive sticker set will also be available for redemption upon purchase of $1,000 HKD or more during the store launch.
HUMAN MADE Pop-up Store by HBX
Shop 6, BELOWGROUND, Landmark,
15 Queen’s Road, Central,
Hong Kong
Date: Until the end of October 2022
Opening hours: 11:00 a.m. – 8:00 p.m. HKT
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