HUMAN MADE TOKYO Marks the Brand's First Flagship With Lion-Emblazoned Exclusives
A store-exclusive MA-1 and gradient Heart pieces join the Harajuku lineup.
Summary
HUMAN MADE TOKYO, the brand's first flagship store, has opened in Harajuku with the largest floor space of any HUMAN MADE location
A Lion emblem, the store's official symbol, appears across exclusive T-shirts, hoodies and keyrings
The lineup also includes an MA-1 jacket in a store-exclusive color, a coach jacket, caps, heart rings and gradient Heart pieces
HUMAN MADE has opened its first flagship store in Harajuku — the neighborhood where the brand began. The store offers more floor space than any other HUMAN MADE location, and is described as a new base for sharing its vision worldwide from Tokyo.
The Lion, the store’s official symbol, is the focus of the opening exclusives. It appears on the GRAPHIC T-SHIRT TOKYO and HEAVYWEIGHT HOODIE TOKYO, giving the flagship its own emblem across the brand’s core staples. The same motif also appears on the ANIMAL KEYRING TOKYO, the smallest item in the lineup.
The outerwear adds to the store exclusives. The MA-1 TOKYO bomber comes in a color available only at the flagship, and the COACH JACKET TOKYO provides a lighter layering option. For accessories, there’s the 6PANEL CANVAS CAP TOKYO, a canvas cap, and the HEART RING TOKYO, which turns HUMAN MADE’s familiar heart motif into jewelry.
A pair of gradient pieces was designed with the store’s interior in mind. The GRADATION HEAVYWEIGHT SWEATSHIRT TOKYO and GRADATION GRAPHIC T-SHIRT TOKYO both feature the brand’s Heart graphic in a gradient finish, created to match the scale of the flagship’s large interior.
Beyond the product, HUMAN MADE is also offering in-store experiences available only at the Harajuku location. That makes the flagship a place to fully experience the brand, not just shop it.
HUMAN MADE TOKYO is open now at 6-25-10 Jingumae in Shibuya-ku, Tokyo, where the opening exclusives are available.
