Pharrell and adidas Present the Hu NMD S1 RYAT in "Cardboard"

The outdoor-inspired boot is ready once again to take on the world.

Footwear
10,776 Hypes 3 Comments

Pharrell Williams and adidas have a length history of coming together to create magic. Whether it be the original Hu NMD that took the world by storm or the collaborative Humanrace apparel line, the duo has remained a staple in streetwear. Now, for 2022, the pairing has presented the trail-inspired adidas Hu NMD S1 RYAT. Noting the approach to the shoe’s design, Williams shared “The RYAT is a cultural artifact and an object for humans pushing forward on our planet.”

Connecting the past with the future, the Hu NMD S1 RYAT contrasts modern beauty with the history of landscape and the performance specifications it demands. In “Cardboard,” the fresh silhouette’s standard construction of durable materials makes a return. Leather supports the upper while a transparent TPU cage combines with TPU plugs to accent the look. Standard to the NMD line, a full-length boost midsole provides ample cushioning atop a rugged rubber outsole that carries a Trefoil-shaped grip.

Release for the adidas Hu NMD S1 RYAT “Cardboard” is set for September 2 at 10am EDT via adidas and select retailers worldwide at a price of $250 USD. Take a look at the campaign imagery above and an on-foot look below ahead of the shoe’s release later this week.

 

View this post on Instagram

 

A post shared by adidas Originals (@adidasoriginals)

Elsewhere in the world of footwear, the adidas Response CL has launched in a fall-ready “Green Oxide.”

Read Full Article

What to Read Next

Pharrell's adidas Hu NMD S1 RYAT Arrives in "Focus Olive"
Footwear

Pharrell's adidas Hu NMD S1 RYAT Arrives in "Focus Olive"

Supported by pink accents.

Pharrell's Humanrace and adidas Originals Debut the NMD S1 MAHBS
Footwear

Pharrell's Humanrace and adidas Originals Debut the NMD S1 MAHBS

Its canvas upper build comes emblazoned with bold and oversized Humanrace branding.

Take an Official Look at the adidas Hu NMD S1 RYAT "Black"
Footwear

Take an Official Look at the adidas Hu NMD S1 RYAT "Black"

The latest from Pharrell Williams and adidas.


Pharrell and adidas Humanrace Dip the NMD S1 in Beige and Blue Canvas
Footwear

Pharrell and adidas Humanrace Dip the NMD S1 in Beige and Blue Canvas

The unstoppable duo strikes again.

Inside the 2022 VMA’s: The Winners, Performers and Biggest Moments of the Night
Music

Inside the 2022 VMA’s: The Winners, Performers and Biggest Moments of the Night

From Bad Bunny’s guy-on-guy kiss to Jack Harlow and Fergie’s surprise performance, Hypebeast was in attendance at the iconic event held in New Jersey’s Prudential Center.

New Balance 1906R Appears in “White/Red”
Footwear

New Balance 1906R Appears in “White/Red”

Marking another street-ready colorway of the 2000s silhouette.

Cleon Peterson Releases 'WASTELAND' Prints
Art

Cleon Peterson Releases 'WASTELAND' Prints

Each iteration is limited to an edition of 100.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Several sweatsuits and tracksuits lead this week’s extensive lineup.

"Green Oxide" Hits the adidas Response CL
Footwear

"Green Oxide" Hits the adidas Response CL

The Bad Bunny-approved silhouette finds itself in a fall-ready look.


Trademark Filings Suggest Apple May Be Building a Mixed Reality Headset
Tech

Trademark Filings Suggest Apple May Be Building a Mixed Reality Headset

The trademarks seek to lock down names with the word “Reality.”

Nike and Rit Dye Team Up for DIY Tie-Dye Sweatshirt Kit
Fashion

Nike and Rit Dye Team Up for DIY Tie-Dye Sweatshirt Kit

Featuring Nike’s sail fleece sweatshirt.

JJJJound Teases China-Exclusive PUMA Suede Classic
Footwear

JJJJound Teases China-Exclusive PUMA Suede Classic

Featuring two minimalist colorways for Fall/Winter 2022.

Rothy’s and evian® Water Debut Tennis-Inspired Collection Made With 72,000 Water Bottles
Fashion

Rothy’s and evian® Water Debut Tennis-Inspired Collection Made With 72,000 Water Bottles

Thanks to circular production.

The Diesel 1DR Bag Gets Updated With Some Extra Bling
Fashion

The Diesel 1DR Bag Gets Updated With Some Extra Bling

Perfect for crystal lovers.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.