Update: It’s been over half a year since the PEACEMINUSONE x
Original Story: Catalyst marketing is an area where Nike thrives from a business standpoint as its roster of pop culture icons is arguably second to none. And one member that is looking to expand his catalog with the Swoosh is South Korean rapper G-Dragon through his PEACEMINUSONE imprint. Together, the duo is gearing up to roll out a PEACEMINUSONE x Nike Kwondo 1 “Panda” colorway which has just been revealed by way of official imagery.
For this new makeup, the “King of K-pop” elects to go with a tuxedo-esque arrangement, a more bold makeover in comparison to his inaugural Kwondo 1 iteration. The base is dialed to a crisp white while the leather overlays, Swooshes, thick lace shrouds, bottoms and wing tip toe boxes contrast with a solid black hue. Branding carries over from the first release as the aforementioned shrouds split between a Nike Sportswear logo on the right shoe and a PEACEMINUSONE hit on the left. Floral icons are also embroidered into the heels.
No release date has been announced for this pair just yet, but it’s likely that Nike will be dropping these in the coming months for $180 USD.
For other sneaker-related news, Tom Sachs’ NikeCraft “General Purpose Shoe” is dropping again on August 5.