With a name that hints at the “spin cycle” nature of the fashion industry, Paris Laundry is a new luxury men’s clothing brand that’s inspired by New York. Founded by Guy Samuel, whose mother worked in the Garment District, Paris Laundry debuted a selection of apparel and accessories at The Whitaker Group’s beSocial space in Atlanta. Manufactured at small factories in New York City, items from Paris Laundry’s latest collection are now available at its website.
As guests browsed racks of leather, denim, hoodies and more, they enjoyed sounds by Sonny Digital, custom cocktails by Patrón and appearances from seriously certified rappers. Across Paris Laundry’s offerings, there are signature details like hand-painted artwork, chainmail details under distressed holes and thin chain adornments around each neckline. Combined with luxe textiles sourced from sustainable mills in Italy, Portugal, Japan and the United States, it’s no surprise that artists like Future, Lil Baby and Offset have all been spotted in Paris Laundry apparel.
The Paris Laundry pop-up also included new campaign images shot by Cam Kirk, who says that he wanted to “pair Paris Laundry with Atlanta style and with Atlanta flair.” Featuring Kali and K CAMP, Kirk was drawn to the duo for their ability to represent emerging and established creatives in Atlanta. “We shot this in [The Ivy Showroom,] but I wanted to create something that wasn’t too over the top, but really authentic and the true essence of what Kali and K CAMP bring to the table,” shares Kirk. Kali and K CAMP both sparkle in the Swarovski crystal-adorned apparel, and show how Paris Laundry’s oversized fits can be styled on both men and women.
Paris Laundry isn’t only dressing rappers, it’s also inviting rappers to help shape the future of the brand– the pop-up debuted a small collaborative capsule from Paris Laundry and K CAMP. Building on T-shirts and Trucker Hats, the capsule had mixed media designs that combined the rapper’s style with Paris Laundry’s signature design codes. “It was dope shooting with Paris Laundry, they actually took my ideas and brought it to life,” shares K CAMP, “It was my first time doing a collaboration with a high fashion brand.”
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Paris Laundry’s website is now live, with unisex apparel and accessory offering that range from $175 USD to $1600 USD. To keep up with the latest news and releases from Paris Laundry, head to the brand’s Instagram.