APB Has Nike, Jordan Brand and More Lined Up for Fall/Winter 2026
The Whitaker Group retailer unveils its latest apparel capsule alongside new collaborations with Nike and Jordan Brand.
APB Has Nike, Jordan Brand and More Lined Up for Fall/Winter 2026
The Whitaker Group retailer unveils its latest apparel capsule alongside new collaborations with Nike and Jordan Brand.
SUMMARY
- APB introduces its Fall/Winter 2026 collection through a localized campaign featuring Charlotte rapper Reuben Vincent
- The seasonal rollout consists of APB’s latest apparel capsule alongside collaborations with Nike and Jordan Brand
- The campaign also offers a glimpse into the retailer’s new Music Series, which will launch with Reuben Vincent on Juneteenth
Charlotte-based lifestyle boutique APB (All Points Bulletin) has unveiled a first look at its Fall/Winter 2026 plans, presenting a collection that expands beyond apparel and footwear into something larger: a cultural ecosystem built around product, place, music and community.
Shot entirely inside APB Charlotte at The Collective on Tuckaseegee, the campaign is anchored by Charlotte rapper Reuben Vincent, whose original freestyle serves as the project’s emotional centerpiece. His appearance also signals the launch of APB’s new Music Series, beginning with APB x Reuben Presents: Reuben & Friends, a Juneteenth concert at The Fillmore. Alongside artists including Marco Plus, Kai Ca$h, Ben Reilly, and SwaVay, APB’s new Music Series reflects their growing investment in music as an extension of its broader cultural vision.
The product itself remains central to the story. Fall/Winter 2026 introduces a new APB apparel capsule alongside additional releases scheduled throughout the season, while also offering an early look at an upcoming collaborative Nike Dunk, Air Jordan 11, Nike V5 RNR and Nike ReactX Rejuven8 set to arrive during the Fall and Holiday 2026 windows.
Featuring a local cast and filmed throughout APB Charlotte, the campaign positions apparel and footwear as extensions of the city and community that shape them. That connection is embodied by The Collective on Tuckaseegee, the mixed-use development housing APB Charlotte and the APB Skatepark, the first privately owned, Black-owned, publicly accessible non-DIY skatepark in the United States.
APB’s Fall/Winter 2026 campaign serves as a snapshot of APB’s evolving ambitions, one where product, music and community-building are all part of the same conversation.
