adidas and Thebe Magugu Unveil Vibrant Debut Collaboration

Featuring multicolored apparel and footwear.

Fashion
2,476 Hypes 0 Comments

adidas has teamed up with South African designer Thebe Magugu for a new sports collaboration. The debut collection is complete with vibrantly-colored apparel and footwear, championing African heritage and inclusivity.

Consisting of gender-neutral and womenswear pieces, apparel offerings include tennis garments, swimwear, running and UNITEFIT pieces. The garments come to life through multicolored designs inspired by Magugu’s mother, grandmother and aunt and designed with artist Phathu Nembilwi. Specifically, the designs feature vivid shades of lilac, goldenrod, shock pink and punch orange.

“I’m infinitely inspired by the energy of the women in my life and the heritage of my native land,” said Magugu. “Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.” 

Alongside apparel, the collection reimagines signature adidas footwear like the Stan Smith, Astir, Nizza Platform and Forum footwear. Incorporating Magugu’s poetic design cadence are staple multicolored prints.

The first drop of the adidas x Thebe Magugu collection will be available beginning August 1 for adiClub members’ early access. The collection will be available for all online on Monday, August 15.

In related news, Hatton Labs FW22 “La Croisette” steals from the infamous Cannes jewelry heist. 

Read Full Article

What to Read Next

Praying Unveils Upcoming adidas Supernova Cushion 7 Collaboration
Footwear

Praying Unveils Upcoming adidas Supernova Cushion 7 Collaboration

Coming sometime this summer.

ENGINEERED GARMENTS and Suicoke Unveil Debut Collaboration
Footwear

ENGINEERED GARMENTS and Suicoke Unveil Debut Collaboration

Coming in two colorways.

NOAH and adidas Originals Present Their Final Collaboration
Fashion

NOAH and adidas Originals Present Their Final Collaboration

Offering an all-rounded collection of staples.


Sole Mates: Hebru Brantley and His adidas Forum Collaborations
Footwear 

Sole Mates: Hebru Brantley and His adidas Forum Collaborations

The Afrofuturistic artist sheds light on working with the Three Stripes and why it’s important to spotlight artists at all levels.

Reebok’s Question Mid PS "Orange Flare" Is Too Cool for School
Footwear 

Reebok’s Question Mid PS "Orange Flare" Is Too Cool for School

Available exclusively in preschool sizing.

Award-Winning Choreographer JaQuel Knight Teams Up With H&M As the New Face of Its H&M Move Campaign
Fashion

Award-Winning Choreographer JaQuel Knight Teams Up With H&M As the New Face of Its H&M Move Campaign

The brand is launching a new product line of ‘movewear’ for men, women and kids on August 4.

On-Feet Look at the Nike Dunk Low "Sesame"
Footwear

On-Feet Look at the Nike Dunk Low "Sesame"

Gearing up for the Fall rotation.

Tobey Maguire and Andrew Garfield Rumored To Reappear in 'Avengers: Secret Wars'
Entertainment

Tobey Maguire and Andrew Garfield Rumored To Reappear in 'Avengers: Secret Wars'

Following the announcement of the fifth and sixth ‘Avengers’ films.

J Balvin Confirms Release Date for His Air Jordan 2 Collaboration
Footwear

J Balvin Confirms Release Date for His Air Jordan 2 Collaboration

Glowing lights are emblematic of finding light through dark times.


Hatton Labs FW22 "La Croisette" Steals From the Infamous Cannes Jewelry Heist
Fashion 

Hatton Labs FW22 "La Croisette" Steals From the Infamous Cannes Jewelry Heist

Featuring jewelry inspired by the 72 stolen gems as well as the Carlton Hotel’s classic details.

Dr. Martens and The Great Frog Deliver Hardware-Inspired Collection
Fashion

Dr. Martens and The Great Frog Deliver Hardware-Inspired Collection

Perfect for the non-conformists and fashion disruptors.

Lollapalooza Announces 2023 Festival Dates in Chicago
Music

Lollapalooza Announces 2023 Festival Dates in Chicago

Returning to Chicago’s famed Grant Park.

10 Hotels that Prioritize Design For Your Summer Vacation
Design 

10 Hotels that Prioritize Design For Your Summer Vacation

From city to safari, we’ve got you covered.

TikTok Could Be Launching Its Own Music Streaming Service
Tech

TikTok Could Be Launching Its Own Music Streaming Service

According to a patent filed in the United States.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.