Turn Yourself Into an Action Figure With Hasbro's New "Selfie Series"

Priced at $60 USD.

Toys
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Leading 3D printing company Formlabs and toymakers Hasbro have announced a new partnership that will allow fans to order custom collector-grade, six-inch action figures with their own face on them. The new offering is titled the Hasbro Selfie Series, and fans simply need to download the Hasbro Pulse app, scan their face, choose their desired figure, and customize their character/hairstyle.

Action figures currently on the lineup feature characters from Star Wars, Marvel, Ghostbusters, G.I. Joe, and Power Rangers — including Iron Man, Snake Eyes, Black Panther, an X-Wing Pilot, and more. Hasbro has worked with Formlabs since 2014 to create quick prototypes, and the partnership has since then evolved to enable mass production and customization.

“Our work with Hasbro continues to evolve to be at the forefront of innovation,” said Max Lobovsky, CEO and co-founder of Formlabs. “3D printing has long been viewed as a prototyping tool, but the Hasbro Selfie Series personalization platform demonstrates that Formlabs enables end-product manufacturing at scale. I love making and personalizing things I use and am excited to see how fans react to this new 3D printing-powered experience.”

Look for the Hasbro Selfie Series figures to officially launch in the U.S. this fall for $60 USD.

Elsewhere, Shareef and Medicom Toy reunite for a new BE@RBRICK set.

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