DIOR MAISON Delivers $10,000 USD Hand-Finished Surfboard With Toile de Jouy Motif

As part of its DIORIVIERA collection.

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DIOR MAISON is enjoying the waves this summer with its newest hand-finished surfboard.

Designed by surfing professionals, the board is part of the “DIORIVIERA” capsule collection and was entirely produced in the French Basque Country. It serves as creative director Maria Grazia Chiuri’s homage freedom and adventure, with expert craftsmen going through a tedious process of properly shaping and smoothing the board before laying over a special fabric covered with DIOR’s emblematic fluorescent blue Toile de Jouy print on one side and the classic “CHRISTIAN DIOR” logo on the other. The board is sanded once again and finally polished to deliver its reflective look and is placed inside a special bag for travel and safekeeping.

The DIOR MAISON Toile de Jouy surfboard is available now on the DIOR website for $10,000 USD.

In related news, check out Kim Jones’ latest “Jardin” DIOR capsule.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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