Amazon Prime Hikes Prices By up to 43% In Europe
The company blames “increased inflation and operating costs.”
Amazon will soon be raising the annual prices for its Prime subscription in Europe dramatically. In the U.K., the annual price is moving up from £79 GBP to £95 GBP (approximately $95 to $114 USD), roughly equating to a 20% rise.
While it’s already a big jump, things get even more inflated in continental Europe. Germany sees a 30% increase from €69 EUR to €89.90 EUR (approximately $83 to $108 USD), while both Spain and Italy will be moving up by 39% from €36 EUR to €49.90 EUR (approximately $43 USD to $60 USD). France is hit the worst, seeing prices surge by a staggering 43% from €49 EUR to €69.90 EUR (approximately $59 to $84 USD).
The price hikes will come into effect around September, and also follows shortly after the service also increased its cost for U.S. customers, bringing it up from $119 USD per year to $139 USD. Reuters reports that Amazon mainly blames “increased inflation and operating costs” for the changes, though it also attributes it to faster shipping speeds and a wider pool of streaming content on its video platform.
In other related news, Facebook will now pay you to use Post Malone’s music in your videos.
