On Reworks Its CloudTec for Cloudeasy Silhouette

Designed to reduce waste and increase comfort.

Footwear
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Swiss footwear label On has extended its All Day category with the launch of its Cloudeasy silhouette. Designed for wearing for any use — rather than being performance-focused — the Cloudeasy also incorporates a re-engineering of the label’s signature CloudTec technology.

Other features of the sneaker include its full knit upper, which reduces waste while also making the shoe easier to pack, as well as inclusion of CloudTec in Zero Gravity Foam and a half Speedboard. This particular innovation allows for further reduced waste and increased cushioning under foot. The Speedboard used is created using TPU and an injection process, which means that production off-cuts and waste are limited.

Take a look at the Cloudeasy in the gallery above. The shoe is available now via the On web store and through select stockists.

In other footwear news, Craig Green recently discussed his latest collaboration with adidas.

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