Snoop Dogg To Launch Death Row Records App With Streaming Platform
Explaining that he removed ‘Doggystyle,’ ‘The Chronic’ and more from streaming because they don’t pay enough.
Snoop Dogg has revealed plans to launch his own app and streaming platform for Death Row Records, which he recently acquired.
In his recent Drink Champs interview, the new Death Row owner explained that he removed several of the label’s albums — including his own Doggystyle, Dr. Dre‘s The Chronic and Tha Dogg Pound‘s Dogg Food — from streaming platforms such as Apple Music, Spotify and Amazon Music because he wants to put the records on his own platform that will pay much higher. “First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop shared. “And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels, so what I wanted to do is snatch my music off, create a platform which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live in the metaverse.”
N.O.R.E. quickly reconfirmed with the Long Beach rapper if he purposely stopped people from streaming the albums, and Snoop replied that it was all about power and control. “And now, when they finally decide to put some respect on them streams, ’cause nobody in here can tell you what a stream adds to. It’s a fraction of a penny — it’s a third of a penny,” he said. “You can get a hundred million streams and you don’t make a million dollars, so what the f*ck is that? You want me to keep giving you my music, but somebody making the money and it ain’t me, and I can’t afford to keep doing that.”
He continued, “I want to create an avenue to where I can show people how to not always have to go through the slave trade, but create our own trade where we’re engaging with our own fans that’s buying our music, that’s making money off of the music, and then making us money off of the music by it being traded and sold.”
Watch the full Drink Champs interview above.
In related news, Snoop revealed that Eminem only agreed to doing the Super Bowl Halftime Show if 50 Cent could make an appearance.
