Mason Garments’ SS22 Sneaker Collection Celebrates Self-Enlightenment

Told through abstract “Rain Dance” campaign.

Footwear
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To celebrate its 10th anniversary, footwear label, Mason Garments presents its latest Spring/Summer 2022 collection with conceptual “Rain Dance” campaign.

Promoting a positive mindset and embracing opportunities, the campaign shows that even under the rain, everyone can have the courage to continue dancing. Speaking on the new collection’s message, creative director of Mason Garments, Rendi Aditia says, “Turn tragedy into triumph by moving to the waves of life.”

The SS22 collection introduces the latest Bari silhouette. With a multi-paneled upper constructed from Italian leather and nubuck, the new design boasts features that are synonymous with athletic sneakers such as padded side panels, a perforated toe-box as well as a mesh lining for breathability. The range also offers the brand’s signature Firenze and Genova sneakers in a wide selection of pastel colorways with the use of premium materials, golden accents and intricate Italian craftsmanship made suitable for any setting.

The SS22 Mason Garments sneaker collection is available to purchase now from the brand’s website. You can also check out the accompanying “Rain Dance” campaign images in the gallery above.

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Presented by Mason Garments
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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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