Justin Bieber and Vespa Unveil New Collaborative Model

Arriving in a crisp monochrome colorway, ideated by the Biebs.

Automotive
8,770 Hypes 7 Comments

After a long-awaited teaser, Justin Bieber and Vespa have finally unveiled their collaborative project, designed and ideated by the Canadian artist.

Over the years, Vespa has delighted consumers with unique collaborations with brands including Dior and Giorgia Armani. Now, the scooter company is partnering with global pop sensation for an amalgamated project that intertwines contemporary pop culture and traditional Italian craftsmanship. The new exclusive Vespa model is personally ideated and designed by the singer to bring a timeless aesthetic to the iconic two-wheeler.

Bieber said in a statement, “The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those.’ And I had such a great time, just the wind flying through my hair, the freedom. It was fun.” He added, that he wanted to put his “own unique spin,” on his monochrome design. Bieber chooses an all-white colorway, from the saddle to the grips to the spokes of the rims. The scooter features a brand logo surrounded by flames on the body of the vehicle, highlighted by a tone on tone white.

The Justin Bieber x Vespa will arrive in the classic 50, 125, and 150 cc models, bringing a fresh and youthful perspective to the scooter. Accompanying the scooter collab is an exclusive limited-edition accessories collection featuring a pair of gloves and a total white helmet with flames. Pre-sale launches on April 20 online at Vespa.

In case you missed it, take a first look at the 2022 Audi S8.

Read Full Article

What to Read Next

Kehlani Taps Justin Bieber for New Track "Up At Night"
Music

Kehlani Taps Justin Bieber for New Track "Up At Night"

Off the R&B songstress’ forthcoming record ‘Blue Water Road.’

Justin Bieber and Don Toliver Share Snowy Visuals for New Track "Honest"
Music

Justin Bieber and Don Toliver Share Snowy Visuals for New Track "Honest"

Directed by Cole Bennett.

Justin Bieber and Nigerian Artist Omah Lay Reunite for New Single “Attention”
Music

Justin Bieber and Nigerian Artist Omah Lay Reunite for New Single “Attention”

Off of Lay’s forthcoming debut LP ‘Boy Alone.’


Justin Bieber and Tim Hortons to Launch Biebs Brew
Food & Beverage

Justin Bieber and Tim Hortons to Launch Biebs Brew

All three Timbiebs flavors will also be returning to stores.

Los Angeles Lakers Have Fired Frank Vogel as Head Coach
Sports

Los Angeles Lakers Have Fired Frank Vogel as Head Coach

After a 33-49 season.

'Stranger Things' Directors Confirm Fans Will Finally Receive Some of Their Long-awaited Answers in Season 4
Entertainment

'Stranger Things' Directors Confirm Fans Will Finally Receive Some of Their Long-awaited Answers in Season 4

Calling it their biggest season yet.

YouTube Promises "Fully Immersive" Coachella 2022 Livestream Experience
Music

YouTube Promises "Fully Immersive" Coachella 2022 Livestream Experience

Offering exclusive merchandise to virtual attendees for the first time.

FKA twigs’ International Woolmark Prize Film Eloquently Celebrates the Art of Play
Fashion

FKA twigs’ International Woolmark Prize Film Eloquently Celebrates the Art of Play

Featuring looks from this year’s finalists, including Ahluwalia, EGONLAB and Saul Nash.

Manchester United and adidas Recruit Peter Saville for "Pulsebeat" Collection
Fashion

Manchester United and adidas Recruit Peter Saville for "Pulsebeat" Collection

Reworking his iconic ‘Unknown Pleasures’ album cover design.


'Jurassic World: Dominion' Director Reveals Joker Inspiration for the Film
Entertainment

'Jurassic World: Dominion' Director Reveals Joker Inspiration for the Film

Arriving in June.

Sony Invests $1 Billion USD In Epic Games
Gaming

Sony Invests $1 Billion USD In Epic Games

In a new round of funding joined by LEGO Group owner KIRKBI.

Essentials: Jeehoon Kim
Fashion 

Essentials: Jeehoon Kim

Take a look into the balansa founder’s maximalist collection.

HIDDEN.NY and NEEDLES Join Forces for Deconstructed Garments
Fashion

HIDDEN.NY and NEEDLES Join Forces for Deconstructed Garments

Featuring upcycled cut-and-sew hoodies and tees.

Tiffany & Co. Reveals Renewed and Elevated Jewelry Box
Design

Tiffany & Co. Reveals Renewed and Elevated Jewelry Box

Including a custom embossing service.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.