Tiffany & Co. Reveals Renewed and Elevated Jewelry Box

Including a custom embossing service.

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Tiffany & Co. is elevating its jewelry offering with a renewed aesthetic for its Tiffany Blue engagement ring box.

Staying true to its aesthetic and turquoise-blue color tone, the brand is making sure that these special moments are remembered with its new box customization service. Those who purchase an engagement ring from a jeweler will be offered free service where one can etch a message in either silver, gold or as an embossed engraving on the box. The new option aims to cement the idea that memories are forever, further allowing Tiffany to be a part of the momentous occasion.

The service for the new engagement ring boxes will be available starting on April 15 globally. The LVMH-owned American jeweller has made several big moves lately including making it’s April Fool’s joke a reality with a release of gold TiffCoins. Recently, Tiffany’s VP Alexandre Arnault also converted his CryptoPunk into a pendant, garnering attention worldwide.

In other design news, The Skateroom is coming to HBX with Andy Warhol and Basquiat skateboards.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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