Tiffany & Co. is elevating its jewelry offering with a renewed aesthetic for its Tiffany Blue engagement ring box.
Staying true to its aesthetic and turquoise-blue color tone, the brand is making sure that these special moments are remembered with its new box customization service. Those who purchase an engagement ring from a jeweler will be offered free service where one can etch a message in either silver, gold or as an embossed engraving on the box. The new option aims to cement the idea that memories are forever, further allowing Tiffany to be a part of the momentous occasion.
The service for the new engagement ring boxes will be available starting on April 15 globally. The LVMH-owned American jeweller has made several big moves lately including making it’s April Fool’s joke a reality with a release of gold TiffCoins. Recently, Tiffany’s VP Alexandre Arnault also converted his CryptoPunk into a pendant, garnering attention worldwide.
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