Bandai Namco's New BTS Partnership Turns the K-pop Group Into Tamagotchi Pets

Combining the K-pop phenomenon with 2000 nostalgia.

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Bandai Namco has partnered with global K-pop sensation BTS to tap into the 2000s nostalgia.

Fans can now keep BTS in their pockets with the new TinyTan Tamagotchi. The games will feature BTS-inspired TinyTan characters dancing in a mini-game called Dance! Dynamite!, baking in Make a Custard Tart! and serving their favorite foods. Depending on the games played, the costumes and hairstyles of the members will change. In the press release, it states that if the TinyTan characters are neglected, “their stress barometer will increase, and they will return to the Magic Door.”

The BTS TinyTan Tamagotchi arrives in two versions – purple, inspired by “Magic Door” and the red, inspired by “MIC Drop.” A limited-edition TinyTan Hugmy Tamagotchi coms in an exclusive black version hugged by a soft vinyl collectible figure. The TinyTan Hugmy Tamagotchi comes with one of the seven-character versions inspired by band members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook!

Pre-sale is available now on Amazon and hits select retailers in October.

In case you missed it, the original Mario Golf is arriving on Nintendo Switch.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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