Panerai has introduced a new ‘experience edition’ series of watches that will use NFTs to offer an “enhanced client experience”, starting with a voyage along Italy’s Amalfi Coast aboard the brand’s classic yacht, Eilean.
The first watch in the series is the Radiomir Eilean Experience Edition, a 50-piece limited edition that features bronze elements salvaged from Eilean during its restoration.
Each of the watches will be accompanied by a unique digital wallet that will hold an NFT that not only serves as proof of ownership, but will provide access to “benefits and services that begin immediately and unfold continually” that, in this case, will include a unique artwork and an invitation to the journey along the Amalfi Coast aboard Eilean in June.
Panerai acquired Eilean, a classic yacht built in 1936, in 2006 and restored it to its former glory.
The Radiomir Eilean Experience Edition (PAM01244) features a 45mm case of “patina steel” with bronze elements taken from Eilean’s restoration, including the engraved caseback sealed under a sapphire crystal, while the watch’s blue dial takes its texture from Eilean’s teak deck. Inside is a manually wound three day P.6000 movement.
The voyage aboard Eilean in June promises to take in “the culinary and cultural delights that the region offers” and will be the first in a series of such experiences hosted by Panerai this year.
The Radiomir Eilean Experience Edition is available now via Panerai, priced €39,000 (approximately $42,500 USD).
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