Paris Saint-Germain Opens New Flagship Store in NYC
Looking to establish the football club as one of the greatest sports brands in the world.
With ongoing collaborations with Jordan Brand and Stüssy, French football club Paris Saint-Germain has announced the opening of a new flagship store on 5th Avenue, New York City.
PSG will work with Fanatics and Lids to open and operate the NYC store, which will be its largest location outside of France. Other stores in its retail network include three boutiques in Japan, one in Seoul, South Korea, two in Doha, Qatar, and one in Los Angeles.
The new store promises an extensive assortment of apparel and accessories including Nike and Jordan team wear, one-of-a-kind collaborations, NYC-inspired PSG designs, lifestyle collections, and more. A customization station and collectibles such as signed jerseys will also be available.
“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said PSG brand director, Fabien Allègre.
“The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain’s unique project,” Allègre continued.
The Paris Saint-Germain NYC store will hold an official grand opening event March 18 and have worked with NYC-based studio Fly Nowhere to release a series of special co-branded products inspired by local motifs to celebrate.
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