Mila Kunis Launches New Solana-based NFT Animated Series, 'The Gimmicks'

NFT holders will help to shape the wrestling-themed story.

NFT
6.7K 3   Comments
Prefer Hypebeast on Google
Save

In her latest project, actress Mila Kunis has joined the NFT community launching a Solana-based animated series that allows fans to shape the storyline and character development over time.

In partnership with Kunis’ production studio Sixth Wall and Web3 animation studio Toonstar, the animated web series titled The Gimmicks, follows the plot of a few washed-up professional wrestlers who are trying to regain the spotlight in the ring. Toonstar CEO John Attanasio described the series as, “South Park meets WWE, but interactive and greasier.”

The Gimmicks features pro wrestlers Luke “Doc” Gallows and Karl “Machine Gun” Anderson alongside FKA Enzo Amore and Rocky Romero as the voice actors. The series is inspired by Stoner Cats, an Ethereum-based animated series that launched in July. Kunis was also involved with Stoner Cats, where she was a voice actor alongside her husband Ashton Kutcher and Jane Fonda. Kunis describes The Gimmicks stating that it “allows us to experiment with what it looks like to create in and around a community, taking the tech seriously but keeping the content fun.”

As a joint project, Toonstar and Sixth Wall will launch 10,000 Solana NFTs (each depicting a unique character) to build the community around the series. Free public minting will take place on March 18. NFT holders will be able to vote on the storylines for the next segment, similar to a “choose your adventure” inspired design. NFT holders will also have a platform to interact with the community. All interactions will be recorded on the blockchain where the top contributors will be highlighted on a leaderboard..

Elsewhere in NFTs, colette x Dour Darcels are releasing a limited-edition mini NFT collection.

Read Full Article
Text By
Share this article
Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

What to Read Next

Ryder Ripps, Jeremy Cahen and Yuga Labs Settle Bored Ape Yacht Club Lawsuit
NFT

Ryder Ripps, Jeremy Cahen and Yuga Labs Settle Bored Ape Yacht Club Lawsuit

Concluding the trademark infringement case that began in 2022.
N 3 Sources

Dozie Kanu Pays Homage to the Architecture of Memory in 'The Second Shadow'
Art

Dozie Kanu Pays Homage to the Architecture of Memory in 'The Second Shadow'

Joining forces with the late Marc Camille Chaimowicz to transform Fondazione ICA Milano.

Earl Sweatshirt, MIKE, and SURF GANG's 'POMPEII//UTILITY' Revels in "Unspoken Creative Synergy"
Music

Earl Sweatshirt, MIKE, and SURF GANG's 'POMPEII//UTILITY' Revels in "Unspoken Creative Synergy"

Hear more from all three contributing parties on the New York City-centric collaborative opus.


SKYLRK Unveils Drop 11 Ahead of Justin Bieber's Coachella Headliner
Fashion

SKYLRK Unveils Drop 11 Ahead of Justin Bieber's Coachella Headliner

The extensive collection introduces the new Sizzler phone case, fresh apparel options, and an updated Earth Bender clog with Zellerfeld.

Emerging British Sneaker Brand Clints Taps Patta to Release Its New Stepper Silhouette
Footwear

Emerging British Sneaker Brand Clints Taps Patta to Release Its New Stepper Silhouette

Putting the Black-owned Manchester-based label firmly on your radar.

Take a Look Inside the First-Ever WOW concept Store
Design

Take a Look Inside the First-Ever WOW concept Store

Spanning eight floors and 5,500 square meters.

Stone Island Shadow Project Enters the Sandal Game for SS22
Footwear

Stone Island Shadow Project Enters the Sandal Game for SS22

Presenting its all-black offering.

Nate Lowman x Supreme Spring 2022 Collaboration
Fashion

Nate Lowman x Supreme Spring 2022 Collaboration

Featuring the artist’s signature bullet-hole artwork.

'Call of Duty: Mobile' to Host 2022 World Championship With $2 Million USD Prize Pool
Gaming

'Call of Duty: Mobile' to Host 2022 World Championship With $2 Million USD Prize Pool

All players are eligible to sign up.

Mansory Breathes a New Life Into the Ferrari Roma
Automotive

Mansory Breathes a New Life Into the Ferrari Roma

Adding a heap of carbon fiber and power.


HOKA’s Carbon X 3 Is The Brand’s Most Propulsive Ride To-Date
Footwear

HOKA’s Carbon X 3 Is The Brand’s Most Propulsive Ride To-Date

Arriving in a summer-ready “Radiant Yellow/Camellia” colorway.

Rick Ross Voices Support for LGBTQ Community, Stating Hip-Hop Has “Already Embraced” Them
Music

Rick Ross Voices Support for LGBTQ Community, Stating Hip-Hop Has “Already Embraced” Them

“Without a doubt.”

The Air Jordan Legacy 312 Low "Turquoise" Receives a Luxe Tiffany-like Colorway for the Summer
Footwear

The Air Jordan Legacy 312 Low "Turquoise" Receives a Luxe Tiffany-like Colorway for the Summer

Expanding the Jumpman’s retro banner.

HBO Max Uncovers the Hidden Secrets of Japan in New 'Tokyo Vice' Trailer
Entertainment

HBO Max Uncovers the Hidden Secrets of Japan in New 'Tokyo Vice' Trailer

The series follows an American journalist in Tokyo to investigate corruption.

'Doctor Strange in the Multiverse Of Madness' Producer Responds To Rumors of Professor X's Return and Illuminati Introduction
Entertainment

'Doctor Strange in the Multiverse Of Madness' Producer Responds To Rumors of Professor X's Return and Illuminati Introduction

Quoting the first X-Men film, “‘Are you sure you saw what you saw?’”

Lacoste and Minecraft Officially Unveil SS22 Collaboration
Fashion

Lacoste and Minecraft Officially Unveil SS22 Collaboration

As well as a new Lacoste-inspired in-game map.

More ▾