Your Favorite Fruity Sodas Just Got a Bold New Look

Mirinda® – the fruit-flavored soda brand by PepsiCo – has announced the launch of a new rebrand, bringing a fresh look to its array of cans and bottles.

As a staple beverage in local shops, supermarkets and restaurants, the latest makeover doesn’t aim to divert from its recognizable aesthetic, which previously featured its logo layered on bright tones and bursting fruit motifs. Instead, the rebrand adapts the signature branding through introducing a striking retro-modern style.

The newly designed drinks can be spotted on shelves with its ‘80s, arcade-inspired typography and bold color blocking. Enhancing the appearance of each flavor profile, the design is complemented by a single fruit graphic arranged in a semi-circle form.

To mark the arrival Mirinda® has revealed a global platform channeling the brighter and more uplifting spirit instilled in the design. Titled “Smile Please,” it invites audiences to enjoy the small moments in life by taking a break with the tangy sodas. The launch is supplemented by “Smile Chain” – an interactive digital activity that aims to spark a chain reaction of positive energy.

In an official statement, Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, “Mirinda® has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”

Explore the latest Mirinda® rebrand in the gallery above.

To find out more about the new rebrand, head to the PepsiCo Design + Innovation website now.