Swatch Celebrates Queen's Platinum Jubilee with How Majestic
Color-changing dial gives the record-breaking monarch a daily wardrobe change.
Swatch is marking Queen Elizabeth II’s Platinum Jubilee this weekend with a color-changing watch that celebrates the British monarch’s eye-catching outfits.
How Majestic depicts the monarch with one of her famous Corgis on the dial and reflects the bold, colorful nature of her wardrobe as witnessed on countless state visits over the seven decades of her reign.
Rather than indicate the date, the 34mm watch’s calendar wheel beneath the dial is printed with a colorful, full-spectrum graphic that alters the appearance of the Queen’s outfits as it turns each day.
Queen Elizabeth II is set to become the first British monarch in history to reach a Platinum Jubilee after 70 years on the throne, something the watch illustrates with 70 gold dots running around the outside of the dial, while the matte white case and strap are given a regal metallic sheen.
Included in the sleeve packaging, under the watchful eye of one of the Coldstream Guards is a sparkly silver-colored crown.
How Majestic is available now via Swatch, priced £83 GBP or $100 USD.
In other watch news,URWERK wraps its UR-100V in 52 layers of carbon.
