KENZO Releases Limited-Edition NFTs in Celebration of the Boke Flower Collection by NIGO

In honor of NIGO‘s appointment as KENZO‘s newest artistic director, the French luxury fashion house has entered the metaverse. KENZO has officially announced that it is debuting a limited-edition collection of 100 NFTs, in celebration of the KENZO Boke Flower collection by the Japanese designer.

All KENZO customers are given a chance to mint one of the 100 limited editions NFTs, which also marks the brand’s official entry into web3.

The KENZO Boke flower, which is a Japanese quince bush that usually blooms in the month of February, is the main highlight of the release. The first limited-edition capsule launched over the weekend and featured the house’s new floral graphic, adorned on sweatshirts, long-sleeved tees, nylon coach jackets and jersey cardigans. The capsule is expected to be a prelude to NIGO’s Fall/Winter 2022 collection. KENZO plans to release three more limited drops for the Spring. With each limited-edition drop by NIGO, it will be accompanied by a collection of NFTs that give consumers exclusive access to the world of KENZO.

For more information on the NFT release, check out KENZO.

In case you missed it, Decentraland is hosting its first-ever metaverse fashion week.