Ferrari Spotlights Its First Fashion Show Collection in a Hugo Comte-Shot Campaign

Ferrari shocked the fashion world when it debuted its first runway collection in June 2021, and now the fifth drop has been given its own campaign ahead of the collection’s release.

Known for making some of the finest super and hypercars in the world, Ferrari is an Italian automotive brand steeped in heritage that centers around precision, beauty, and exclusivity. The fashion collection continues this attitude, with many of the looks combining form with function, performance aesthetics with couture styling, and throughout you’ll find a futuristic twist that echoes Ferrari’s vision for its cars.

This runs deep in the collection as garments are frequently made from luxury materials such as silk, wool, coated cotton, and silky nylons, yet appear in the form of sports gear. The result includes a silk bomber jacket in blue paired with matching shorts that are cut to exaggerated proportions, or the tracksuit that’s been sinched using a Ferrari belt. In gray, the bomber and trousers look more like a pair of racing overalls, while proportions are played with once more for the women’s trench coat, also sinched at the waist.

Racing elements also frequent the collection, from leather driving gloves to aviator sunglasses, heels that wouldn’t go amiss on the Formula 1 paddock, and a pair of white pants and a matching shirt that could also double as an overall.

Take a look at Ferrari’s fifth drop in the Hugo Comte-shot campaign above, and shop the range online at stockists such as LuisaViaRoma or in-store worldwide at Joyce in Hong Kong or Selfridges in the UK.

In other news, here are eight more drops you don’t want to miss this week.