G-SHOCK Launches the G-B001 With Double Bezels

Featuring removable bezels made of urethane and metal.

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G-SHOCK has announced a new model to its ever-expansive collection of shock-resistant watches — the G-B001 with a playful double bezel Capsule Tough construction.

While the new watch inherits the classic and retro DW-001 silhouette, its Capsule Tough concept draws inspiration from toy capsules and the excitement that comes from opening them. In the new G-B001, the build is reinforced with a Carbon Core Guard structure, where its resin case is layered on with removable bezels made of stainless steel and urethane.

Three unique colorways are available for the new G-B001, which are marked under the codes MVE, MVA, and MVB. Priced at ¥44,000 JPY (approximately $333 USD), the G-B001MVE is based on the original DW-001 colors — yellow and gray with red accents. Its metal bezel is coated in a rainbow IP to give it a unique iridescent chrome color and mirror-like finish. Additional ombré blue bands and a two-tone orange and green bezel are exclusively available for this colorway, allowing numerous ways for wearers to customize their timepieces.

Arriving in a black and pink design, the G-B001MVA is priced at ¥34,200 JPY (approximately $259 USD), boasting a silver IP metal bezel that stands out even against the eye-catching strap design, which is decked with all-over pink slashes. As for the G-B001MVB, which will retail for ¥33,000 JPY (approximately $250 USD), it features a more subtle color combination of gold IP metal bezel and a gray and translucent urethane layer with matching straps.

The G-B001 watches will be launched on January 27, 2023. For more information, check out G-SHOCK Japan’s official website.

In case you missed it, Bell & Ross introduces the BR-X5 Ice Blue Steel.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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