Air Jordan 37 Adopts the Classic "Bordeaux" Motif

The retro ensemble from the Air Jordan 7 makes its way to the court once again.

Footwear
17,759 Hypes 1 Comments

Retro palettes that are signature to the Jordan Brand catalog have a tendency of navigating their way onto modernized sneakers. One is the “Bordeaux” color scheme which was originally communicated through the Air Jordan 7 in 1992 and later reincarnated on the Air Jordan 6 in 2021. And now its classic arrangement is making its way onto the court as an Air Jordan 37 “Bordeaux” colorway has just been revealed by way of official imagery.

Like its muse, a majority of the real estate here leans on darker neutral tones for stylization. Toe boxes and side panels are formed with a Lenoweave build and come dressed with a blend of white and muted gray while the collars and laces are drenched in solid black. Wine-inspired titular accents are pronounced across the throat, partially on the tongues as well as the exposed, interior bootie. Subtle pops of yellow and teal hits show face on the tongues while more vivid green and blue pops are positioned on the treading.

At the time of writing, a release date for these hardwood-ready kicks hasn’t been announced, but we can likely see Nike and other retailers launching these in 2023.

For more footwear news, check out official images of the Air Jordan 9 “Light Olive” colorway.

Read Full Article

What to Read Next

Will the Air Jordan 4 Jump Over the Air Jordan 1 in 2024?
Footwear 

Will the Air Jordan 4 Jump Over the Air Jordan 1 in 2024?

As hype surrounding the AJ1 eases, the AJ4 is poised to be Jordan Brand’s “it” shoe this year.

Unboxing the Air Jordan 4 "Industrial Blue"
Footwear

Unboxing the Air Jordan 4 "Industrial Blue"

The long-awaited return of the “Military Blue” look is set to take place next weekend.

"White Thunder" Strikes the Air Jordan 4
Footwear

"White Thunder" Strikes the Air Jordan 4

Take a first look at the next entry in the “Thunder” series of Air Jordan 4s.


"Georgia Peach" Accents the Air Jordan 3
Footwear

"Georgia Peach" Accents the Air Jordan 3

Arriving later this month in women’s sizing.

Mat Ishbia to Purchase the Phoenix Suns and Mercury from Robert Sarver
Sports

Mat Ishbia to Purchase the Phoenix Suns and Mercury from Robert Sarver

The billionaire mortgage lender is reported to be taking over Sarver’s controversial tenure.

Magniberg Creates Pillows Based on Graphic Tee's
Design

Magniberg Creates Pillows Based on Graphic Tee's

Inspired by the idea that homeware should be an extension of your fashion taste.

Meta to Dedicate 20% of Next Year’s Spending to Building the Metaverse
Tech & Gadgets

Meta to Dedicate 20% of Next Year’s Spending to Building the Metaverse

Despite losing $9.4 billion USD on its Reality Labs in 2022.

Rarely Seen Artwork From Ernie Barnes to Exhibit in LA This February
Art

Rarely Seen Artwork From Ernie Barnes to Exhibit in LA This February

Including an interior space designed by PLAYLAB.

The Air Jordan 9 Appears in "Light Olive"
Footwear

The Air Jordan 9 Appears in "Light Olive"

Putting a new spin on the OG “Olive” colorway.


Watch Phoebe Bridgers Cover “These Days” With Jack Antonoff, Matty Healy and More
Music

Watch Phoebe Bridgers Cover “These Days” With Jack Antonoff, Matty Healy and More

Performing at the Ally Coalition Talent Show to benefit LGBTQ+ youth.

FTMD. Engineers a Rainforest-Inspired Reebok Club C Collaboration
Footwear

FTMD. Engineers a Rainforest-Inspired Reebok Club C Collaboration

Lush green uppers are reminiscent of tree canopies and moisture-dependent vegetation.

atmos Presents New Balance's Lunar New Year Collection
Footwear

atmos Presents New Balance's Lunar New Year Collection

Featuring eight pairs of kicks to be released in January.

TikTok Will Explain Why It Recommends Certain ‘For You’ Page Content
Tech & Gadgets

TikTok Will Explain Why It Recommends Certain ‘For You’ Page Content

Informing users why they’re being shown a given video.

atmos and ASICS Cover the GEL-LYTE III in Bandana Prints
Footwear

atmos and ASICS Cover the GEL-LYTE III in Bandana Prints

Designed by Osaka-based reggae soundman, RED SPIDER.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.