Rolex Is Reportedly Building a New $1 Billion CHF Facility in Switzerland

ADs might finally be able to get some allocation.

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Authorized Rolex dealers may finally be able to get some badly wanted allocations as Rolex has just announced a new $1 billion CHF ($1.06 billion USD) production facility in Bulle, Switzerland.

This new facility will be located on a 100,000 square meter plot of land where an estimated 2,000 new employees will work. Olivier Curty, president of the state council for Friburg, describes the project as a rare development that will “create very many jobs” and that the “Friborg authorities will do everything to ensure that it succeeds.”

Now for the bad news — this office will not be complete until 2029.

In other watch news, here’s how a pair of 1970 Seiko stopwatches found their way into Sung Kang’s “Doc Z” Datsun 240Z.

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