Central Cee Is Jacquemus' Latest Muse
The British rapper stars in the French label’s Winter 2022 “Neve World” campaign.
24-year-old Londoner Central Cee is a rapper, songwriter, and now, thanks to Jacquemus, fashion’s latest muse. After attending the French label’s FW22 “LE PAPIER” presentation in Arles, France, earlier this year (and publicly appearing in several of the brand’s older designs), the British artist is now the face of Jacquemus’ Winter 2022 campaign, “Neve World.”
In the campaign, shot by Oliver Hadlee Pearch and styled by Imruh Asha, Central Cee flaunts the brand’s coziest sweaters, scarves, balaclavas, gloves, hats and headbands. Under the creative jurisdiction of Simon Porte Jacquemus, the collection operates on a kaleidoscopic color palette, including shades of blue, violet, pink, red, off-white, orange and brown.
Among the range, a fluffy long-sleeve polo boasts a collar with two-button closure, ribbed cuffs and a contrasting hem, while fuzzy cargo pants are cut mid-rise, with patch pockets and a similar two-toned hem. The balaclava, which functions with a visor, features a fitted shape and embroidered iconography on its front. Following suit, a bucket hat encapsulates its wearer in smooth ombré tones with identical logo work.
The campaign is monumental for Central Cee, who only skyrocketed into the limelight in 2020, thanks to viral releases including “Loading” and “Day in the Life.” Since then, he’s cemented his place in music with his debut mixtape, Wild West, which was released in early 2021, and earned his first-ever U.K. No. 1 album with 23 in March of this year.
Indulge in Jacquemus’ “Neve World” Winter 2022 campaign, starring Central Cee, in the gallery above. Head to the brand’s website to shop the collection.
Elsewhere in fashion, take a look inside the Brooklyn Museum’s Thierry Mugler: Couturissime exhibition.
