Twitter Is Testing "Tweet Takes," TikTok-Style Video Reactions to Tweets

Twitter has announced that it is testing a new feature called “Tweet Takes” that allows users to post both photo and video reactions to tweets instead of standard, text-only quote tweets.

Twitter said that the new feature is currently being tested on iOS. Users with access to Tweet Takes will see a new “Quote Tweet with reaction” button in the retweet menu. There, users will be guided to a screen that embeds a copy of a given tweet onto a photo or video, which can be taken in the app or selected from a user’s camera roll.

Tweet reaction videos can now start on Twitter!

Testing on iOS: when you tap the Retweet icon, choose “Quote Tweet with reaction” to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded. pic.twitter.com/1E30F8rKYh

— Twitter Support (@TwitterSupport) January 6, 2022

Twitter product lead Sam Haveson demonstrated the new feature by responding to the announcement with a Tweet Take, in which she details how the “Quote Tweet with reaction” button can be used.

We want to give you more creative ways to join the conversation and express yourself on Twitter. Starting today, we’re rolling out a test on iOS that gives you the option to Quote Tweet with a reaction video (or photo) with your very own Tweet Take.

Here’s my take👇🏻📸 https://t.co/RLolp062GA pic.twitter.com/21qlYk2hh5

— Sam Haveson (@samhaves) January 6, 2022

Tweet Takes are similar to TikTok‘s video reply feature, which Instagram also recently incorporated into its Reels.

For now, Twitter is only testing the new feature with a small group of iOS users, and the company will determine the feature’s success based on feedback from the group, according to TechCrunch. The company told the outlet that the goal is to provide users with “more creative ways to express themselves.”

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