In the test, video content on public accounts can be discovered and remixed by anyone on the app.
The social media giant has added interactive stickers, templates and more to the short-form video vertical.
Letting creators replicate pre-existing video formats with their own images and clips.
As part of its focus on video content.
Head of Instagram Adam Mosseri speaks on plans to grow Reels from TikTok and hints at consolidating Instagram’s video formats in a new interview.